| Transworld Interactive can start your new website or remodel your existing website with a clear plan from a Website Workshop. The best way to save money and time is to do your website right the first time. If you've already got a website that isn't performing well, a Website Workshop can define a plan for improvement. By holding our Website Workshop planning session, you will be able to give your designers, programmers, and SEOs clear direction for their work on your site. |
| We will help you to create a master plan and overview that will make sure everyone is working towards the same goal. Website Workshops are held on your site with participation from the various stakeholders in the site; marketing, IT, department heads, executives. We'll walk through the definition of the goals, work on a content blueprint (or information architecture), and make recommendations for the design as well as defining some clear measurements for success. We'll review the steps for creating a user-friendly, search engine friendly site that is ready to do business. |
Topics covered during a Website Workshop may include:
Website Workshops
| Goal Setting |
Included Yes/No |
Description |
| Brainstorming |
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Discussion about what steps could ne taken |
| Outlining high-level goals for the site |
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Main topic layout |
| Audience Targeting |
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Who to perpare for (job,background,ed,ect) |
| Defining Multiple Audiences |
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More than one target |
| Setting the "tone" or voice for the site |
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| Information Architecture |
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| Content definition |
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| Navigation paths |
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| Future expansion |
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| Design and Layout Recommendations |
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| General usability guidelines |
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| Color scheme |
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| Look and feel based on target audience |
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| Technology Recommendations |
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| Search engine-friendly coding |
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| Shopping cart overview |
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| Content management systems |
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| Marketing Strategy |
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| Planning site awareness |
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| Free search engine listings |
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| Directory listings |
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| Pay-per-click campaigns |
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| Linking strategies |
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| Offline marketing |
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| Tracking and ROI |
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| Setting measurements for your goals |
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| Using web analytics software |
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| Tracking specific campaigns |
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